In a highly competitive legal profession, law firms have realized that internet is a firm’s best source for leads. Lawyers find it a must to use the “innovative approach to internet visibility” represented by Directory One whose methods has gone beyond traditional search engine marketing.
Law firms are reaping substantial benefits from the visibility program to the internet by the optimization methods used. According Philip O”Hara, founder and Chairman of Directory One, if you want to succeed, you have to go beyond technical proficiency. Internet, he said, has the ability to generate awareness and leads far superior to traditional media and directories. You must understand the whole decision process and apply appropriate technology and techniques to have an influence. There are law firms that lack the internal resources to achieve these on a continuous basis. O’Hara said that this is where they come in by supplying all the technical resources – “from traditional search engine optimization and website design to our proprietary client management software for law firms and streaming multimedia, plus bringing the marketing expertise to make the internet a firm’s best source of leads.” attorney local seo
Sean Odom, COO of Directory One, said that attorneys know the value of persistence as they worked long years to be where they are, they know that quality results come with hard work. The law firms were able to generate sustainable results for their profession. The extensive program designed for them identified the factors necessary to the search process for consumers needing legal assistance. A specific visibility-building programs fit for each individual firm’s practice was created. The outcome has been sustained visibility to the internet and improved business.
Lawyers are aware that campaigns for internet branding takes time, according to Odom. He said that their clients do not just look for “fast, turnkey solutions” because their partnership is a long-term relationship. Nevertheless, the results are satisfying personally and professionally.
The approach shows that search engine marketing has already evolved from traditional to visibility building that incorporates the websites and internet from the client and prospect’s aspects then the process is further improved by continuous management, research, analysis, and consultations. Through long time awareness and visibility in the internet, client-lawyer relationships are nurtured and the specific concerns of both parties are addressed immediately.
Search engine optimization is definitely a big boost to the legal profession. The online branding, a process of saturation to the internet causes the law firm’s name and site to appear frequently and consistently on line. Pervasive internet presence can be achieved by methods such as frequent online press releases, advertisements in local or international industries, directories, distribution of legal related issues, and search engines.